With 20 years of experience, Carlota studied design at IADE – Creative University and started her professional activity in Public Relations projects. Carlota has track record in several sectors such as retail, finance, arts & culture, f&b, real estate, media, consumer, innovation and tourism.

In 2000 she joined Imago, a reference PR agency in Portugal in that time, and in 2009 she became a Senior Consultant of Imago-Llorente & Cuenca. She was responsible for the strategy & communication plans for clients such as Absolut Vodka, BPI, Lipton, MTV, Nikelodeon, Vitacress and Unilever.

In 2011, Carlota becomes client Manager at Cunha Vaz & Associados with clients such as Banco Popular, CIP, Norwegian Embassy, ​​Fresenius, Santa Casa (Games & Lotteries), Lactogal, Proexport Colombia and ViniPortugal (Wines Of Portugal).

In 2014, she joined FxT Consulting, taking over as Director of Accounts, arriving in 2017 at H+K Strategies as Corporate & Brand Activation Director of clients such as AXN – Sony Pictures Television Networks, Beta-i, Brewers of Portugal, Bela Vista Hotel & SPA, CBRE, CBRE Property management (Shopping Centers), PPG Dyrup, Novo Verde (Packaging waste management), ERP Portugal (Waste Electrical and Electronic Equipment), between others.