Graduated in Social Communication. Post-graduate in Marketing. Master in Political Science.
He began his career as a journalist on the radio stations of the Renascença Group and as a reporter in the extinct weekly newspaper “O Independente”.
Later, he moved to the “Diário Económico” where he performed the functions of Editor of Politics and Big Reporter. For 6 years he dedicated special attention to the world of law having edited several supplements and magazines dedicated to the Portuguese law market. He founded and presented the first television program for lawyers, “Direito a falar ( EconómicoTv).
Speaker at several conferences on advocacy, he promoted an advanced Media Training course for Lawyers together with the business school of ISCTE.
With a vast experience in media coaching and crisis management, he worked for AICEP between 2011/12, where he headed the office of the president of the agency that promotes foreign investment and internationalization of Portuguese companies, having accompanied several business missions in China, Indonesia, Singapore, Angola, Peru, Brazil and Colombia.
His academic career was carried out in the United States (Valley High School), Portugal (Technical University of Lisbon and UCP) and Spain (Complutense Madrid).
He was a consultant at IPSIS Emirec, a Brandia Group company. He founded FxT Consulting in 2013, and in 2017 led the merger of his company with the WPP Group.