Piedade is the General Manager of clients and part of the management team of Hill+Knowlton Strategies currently assuming transversal support functions. Piedade joined the Hill+Knowlton Strategies in December 2016.​​​ With 20 years of experience, she started her career in the area of ​​Design and Graphic Arts at the newspaper ‘O Semanário’, then moved to the Brandia Central Group as a project manager where she worked in the consumer, banking, telecommunications, food & beverage, political and institutional areas.​​​

She went through the agency Flúor Design where she became Account Director at Think Comunicação and was Country Manager at POPAI Portugal (Non-profit Association for Mkt in Retail) between 2010 and 2011.​​​ In 2011, she moved to OMD digital / FUSE (Omnicom Group) as Project Manager responsible for brand activations ‘on field’, softsponsoring, branded entertainment, social media. In 2014, she joined FxT as Account Director. She has the Advanced Program of the Portuguese Catholic University in Digital Marketing Management.​​