Piedade is H+K Portugal´s Chief Operations Officer, and part of the management team. She joined Hill+Knowlton in 2017 when Public Affairs and Public Relations Boutique Agency, FXT, merged with H+K Portugal.

With more than 22 years of experience, Piedade started her career as a Graphic ​​Designer at the newspaper ‘O Semanário’, then held project management roles in several Advertising Agencies including BrandiaCentral and Fluor Design where she worked in the consumer, banking, telecommunications, food & beverage, political and institutional areas.​​​ In addition, she served as Country Manager at POPAI Portugal (Non-profit Association for Marketing at Retail), and worked at OMD digital / FUSE (Omnicom Group) where she was responsible for brand activations ‘on field’, softsponsoring, branded entertainment, and social media.

Piedade studied Graphic Design and has the Advanced Program of the Portuguese Catholic University in Digital Marketing Management. She also completed a Board´s Director Programme in Henley Business School – London.