In the beginning of 2019, H+K Strategies Portugal started to work in the European Commission’s initiative ‘YourEUright’, about the European Consumer Rights in online shopping.

One of the most important moments of the project’s communication was Vasco Palmeirim’s participation. Our collaboration with him was based on the creation of a hip-hop music about consumer rights; its live performance in the ‘Estás no teu direito’ event; and the videoclip with institutional images and Vasco Palmeirim singing.

On the 13th of November, the ‘Estás no teu direito’ event took place and Vasco Palmeirim’s live performance was very well received by the participants. The song represented an out of box the moment for such serious matters as consumer rights.

The Representative of the European Commission in Portugal (REP), Sofia Colares Alves; the Secretary of State for Trade, Services and Consumer Protection, João Torres and Rita Rodrigues, from DECO Proteste were invited by H+K Strategies to be the main speakers at the event.

There were around 37 people attending the event and it generated 38 media results in different formats (TV, Radio, Online) on several media outlets and the videoclip has reached 53 000 views only in Instagram.