With 15 years of experience in communication, Isabel Freire began her professional path as a journalist, having worked at Público and other local media.
She joined the Public Relations world, in 2004, at the Corporate Communication department of the multinational SHL (currently Gartner), based in England. After this experience, she worked in the communication of the Media Studies Research Centre of Universidade do Minho. In 2007, she joined the team of the agency Imago (currently Llorente & Cuenca), where she worked the communication of corporate clients.
Isabel became Communications Consultant at Weber Shandwick Portugal, in 2008, where she managed the accounts of very diverse clients, such as MasterCard, Nestlé, Danone and Asus.
She joined the team of the Edelman affiliated, GCI, in 2011, and, in 2017, she started heading the corporate team. Here, she worked with clients, such as Web Summit, PayPal, Zurich, Michael Page, The Lisbon MBA, European Commission, HP, Motorola Solutions.
In 2019, she joins H+K as a Senior Account Manager. Isabel has a BA in Communication by Universidade do Minho, and an Executive Programme in Advanced Marketing by Católica-Lisbon.