Campaign against women abuse
H+K Strategies Portugal joins GQ Portugal in campaign against women abuse.
During the promotion of the movie ‘Snu’, the Portuguese H+K team joined together with GQ Portugal and main actress in the film Inês Castel-Branco to make a statement regarding domestic abuse and violence against women.
The cover of GQ’s march issue depicts Inês Castel-Branco with a tongue tattoo and a strong message for domestic abusers. The campaign has gathered strong public support and became viral on Instagram, with overwhelmingly positive reactions. ‘Snu’ is a passionate biography of Snu Abecassis, founder of Portuguese book publisher Dom Quixote and one of the strongest female advocates for freedom and women’s rights during the Portuguese dictatorship.