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“Hypoglycemia – One is one too many” was developed to raise the community’s awareness of this condition, which is often undervalued and poorly perceived. Hypoglycemia is the second cause of emergency injury and hospitalization of people with diabetes and can also, when prolonged, cause irreversible damage to the brain.
For these reasons, a Hypoglycemia campaign was strategically communicated in several channels and formats:
- Website development, video and infographics;
- 9 videos with testimonies from doctors and patients;
- Engagement and stakeholders generated content;
- Social media management account in Facebook, LinkedIn and YouTube;
- Newsletter for health professionals;
- Media relations with almost 60 results in 2 weeks – news coverage on all generalist TV, interviews with all relevant KOL;